Published October 4, 2016

Diabetes Research WA

The brief
A surprising recent trend in relaxation products has been the creation of coloring books for adults. It is not regarded as art therapy, but is said to help one relax, reduce stress and boost mental clarity. These are major factors in dealing with diabetes, which led my client, Diabetes Research WA, to commission me to create an illustration using their existing branding and to design an image that can be used as an adult coloring exercise.

The process
Using the iconic logo of the humming bird that is DRWA’s branding I took the outline and developed a series of patterns within the shape to create a visual impression of feathers which then created the various parts of the bird. The shapes were placed strategically to define the areas that would be coloured in.

The result
The patterns within the bird produced an intricate design that was both challenging and therapeutic for adults to colour.
The illustration was also simplified by removing the complexity of the pattern which allowed the illustration to be given to children to colour in as well.
This design will have long life span and the product is a good marketing tool.

If you are looking to produce new marketing material and want something innovative, or perhaps need a new logo, Kore Design can help in creating you a unique, professional and successful brand identity. Visit www.koredesign.com.au and get in touch.