Your brand is to a business as your face is to you.
Brand identity is how you are recognised. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
A well designed logo sets the tone of your company and conveys that you are credible, trustworthy, and professional. Your logo has a huge impact on the perception of your brand, illustrates your company’s values and visually identifies your business.
A good corporate identity should communicate the purpose of your business, the values that the brand represents and it should engage your target market. The first glimpse your potential client will receive of your branding will more than likely be your business card, so the quality of the design and printing of your cards is crucial and you need to be proud of what you are handing out.
We create brand standards for all your marketing materials which includes your stationery items. You need to apply the same colour scheme, logo placement, look and feel throughout your letterheads, compliment slips, online forms, email signatures and other literature. Everything should be consistent!